Areas of Expertise

An laptop on a couch
An laptop on a couch
An laptop on a couch

FATMÉ EL HAJJ

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(01)

Content Strategy

Shaping content excosystems that align business objectives with audience intent. From editorial frameworks to scalable governance models, I help brands create clarity, consistency, and long-term impact across digital touchpoints

Content frameworks

Content frameworks

Content frameworks

Editorial strategy

Editorial strategy

Editorial strategy

Global scalability

Global scalability

Global scalability

content strategy
content strategy
content strategy

(02)

Localization

Designing localization strategies that go beyong translation. By combining linguistic expertise with cultural insight, I create content that resonates authentically across markets while protecting brand intergrity at scale.

Cultural localization

Cultural localization

Cultural localization

Multilingual content

Multilingual content

Multilingual content

Market adaptation

Market adaptation

Market adaptation

content strategy
content strategy
content strategy

(03)

SEO & AI Optimization

Optimizing content for discoverability across search engines and AI-driven experiences. I ensure content stays visible in evolving search and answer ecosystems through structured content, relevance, and machine readability.

Technical SEO

Technical SEO

Technical SEO

AI discoverability

AI discoverability

AI discoverability

Search intent

Search intent

Search intent

content strategy
content strategy
content strategy

(04)

Digital Campaigns

We bring ideas to life through scalable, performant code. From frontend elegance to backend reliability, our development process ensures your product doesn’t just work — it works beautifully.

Cross-channel content

Cross-channel content

Cross-channel content

campaign strategy

campaign strategy

campaign strategy

Performance-driven content

Performance-driven content

Performance-driven content

content strategy
content strategy
content strategy

/ THE PROCESS

A strategic approach to global multilingual content

Context before execution

I start by understanding the business objective, audience intent, and cultural landscape before any content decisions are made.

/ 001

Context before execution

I start by understanding the business objective, audience intent, and cultural landscape before any content decisions are made.

/ 001

Context before execution

I start by understanding the business objective, audience intent, and cultural landscape before any content decisions are made.

/ 001

Strategy over tactics

I define clear content frameworks and localization principles that scale across markets, languages, and platforms.

/ 002

Strategy over tactics

I define clear content frameworks and localization principles that scale across markets, languages, and platforms.

/ 002

Strategy over tactics

I define clear content frameworks and localization principles that scale across markets, languages, and platforms.

/ 002

Bringing ideas to life

Every asset is shaped to serve both human relevance and performance, from search visibility to user experience.

/ 003

Bringing ideas to life

Every asset is shaped to serve both human relevance and performance, from search visibility to user experience.

/ 003

Bringing ideas to life

Every asset is shaped to serve both human relevance and performance, from search visibility to user experience.

/ 003

Continuous refinement

I iterate based on performance signals, market feedback, and evolving platforms to ensure long-term relevance.

/ 004

Continuous refinement

I iterate based on performance signals, market feedback, and evolving platforms to ensure long-term relevance.

/ 004

Continuous refinement

I iterate based on performance signals, market feedback, and evolving platforms to ensure long-term relevance.

/ 004