overview.
Measuring and analyzing content performance to refine strategies, maximize ROI, and sustain long-term growth.
scope.
Tracking KPIs across web, app, CRM, social, and paid channels using performance tools including: Google Analytics, Adobe Analytics, Looker, HubSpot, Meta, Semrush, Salesforce Marketing Cloud and more.
Analyzing user behavior and engagement patterns to uncover insights.
Transforming data into actionable recommendations for content improvement.
Reporting on performance trends and align strategies with business objectives.
